ABOUT US
A software provider dedicated for the sector
Democratise technology in the coffee supply chain for all stakeholders
APPROACH
Greensquare's foundation is providing coffee roasters with the software and tools to digitally source, plan and forecast their green coffee.
Guided by our core values:
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Accessibility, ensuring our technology is available and affordable.
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Innovation, lead the way for our users and the coffee supply chain as it enters the digital age.
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Collaboration, Work with our community to seek insight and feedback.
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Accountability, to set goals, strive to achieve them and learn from our results
EXPERIENCE
The diverse industry and technical skills represented across our founders and seed investors provide Greensquare with a competitive advantage.
Our founders bring decades of experience in the coffee supply chain, software development, and digital transformation industries.
With our seed investors and advisors bringing further depth and experience across the specialty coffee industry, agritech, technology and proven success with establishing and scaling successful businesses.
MISSION
TESTIMONIALS
From Industry Innovators
Greensquare is an innovative new platform that links two of the largest sectors of the coffee market - roasters and raw coffee traders. The global nature of coffee trade and overall size of market makes this an incredible opportunity to facilitate a smoother and more robust process that has the potential to transform the specialty coffee sector.
Saxon Wright
Founder Pablo & Rusty Coffee Roasters and Huskee
There’s a definitive gap in the market when it comes to software solutions that help manage the green procurement process for roasters.
Greensquare has the potential to fill this gap by linking parties together digitally and making things simpler, more efficient, transparent, and less risky for all parties involved.
Caleb Sexton
Chief Information Officer at Five Senses Coffee
Greensquare is not only a digitalised solution for roasting businesses, but also a foundation for AI in the coffee industry. By streamlining the green coffee procurement process, Greensquare empowers roasters and traders to reduce risks, optimise costs and quality, and access a diverse range of products from around the world.
Stephen Bannister
Coffee Trade Expert,
20+ Years Experience
Caleb Holstein
CEO & Co-Founder
Caleb is a seasoned professional in the specialty coffee industry with 12+years experience.
He brings his expertise, passion and first hand experience as a coffee roasters, green buyer and business owner to the business.
By being well connected with our community, Caleb ensures that coffee roasters are central to our development and overall approach.
Caleb leads the team & business with the priority to scale impact and offerings across the coffee supply chain.
Marius Naumann
CTO & Co-Founder
Marius is a senior full-stack developer and team lead with 15 years experience.
He is the technical brain behind the SquareX core technology powering greensquare since day one.
By applying his extraordinary skills and great expertise, Marius ensures the scope of our technology provides the most robust foundation for growth and stability possible.
Marius is actively integrating innovative techniques and approaches to the tech-stack.
Jan-Hendrik Thieme
COO & Co-Founder
Jan is a trained economist and has more than 13 years of experience in digital transformation and project management.
He combines his expertise in the business in coordinating our development scope & the user's needs.
By defining and planning our development scope in the last detail, Jan secures a smooth roll-out of all new features, while managing all timelines effectively.
Jan ensures to sustainably grow and meet out goals by detailed budgeting & forecasting for the company.
OUR VISION
Democratising Access To Technology In Agricultural Supply Chains
We see a future where all stakeholders in an agricultural supply chain have access to technology and software to control their own data and trade.
Fuelled by our passion for coffee and drive for innovation we strive to bring the software and foundations for all stakeholders to enter the digital age.
Empowering agricultural stakeholders with the tools to own and mange their own trade and their individual data.
We believe in providing the foundations for the digital future of the coffee supply chain and beyond.
